Toyota Turns Focus on Safety during National Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month. For Toyota, that means it’s time to double down, not just on awareness, but on action as well. For the fourth straight year, Toyota and Discovery Education have partnered on the Toyota TeenDrive365 Video Challenge, which tasks teenage filmmakers to make short films that inspire safe driving practices. The videos are made by teenagers and aimed at a teenage audience as well.

The challenge received over 1,000 entries this year, but Toyota and Discovery Education recently narrowed the field down to ten finalists. After April 30, the winners of the First Place, Second Place, and Third Place awards will be named. First place comes with a $15,000 cash prize, with lesser cash prizes for the rest.

However, you, the loyal customers, have a chance to participate in the voting as well. From now until April 30, you can go online, watch all the finalists, and vote for your favorite. The video with the most votes will win the People’s Choice Award, which comes with a $5,000 cash prize and a visit to a Velocity network show.

“At Toyota we believe that when good ideas are shared great things can happen. We applaud the teens who entered the challenge to share their vision to improve safe driving among their peers,” said Michael Rouse, President of the Toyota U.S.A. Foundation.

To learn more about a brand that cares this much about teenage drivers and safety overall, come see us here at Bill Walsh Toyota. We’ll even tell you about the upcoming Toyota Safety Sense package, which will be used on small U.S. vehicles by 2017.

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