Toyota’s Buckle Up for Life Program: Staying Safe During the Holidays

Because this time of year is one of the busiest travel seasons, Toyota is teaming with Cincinnati Children’s for “Buckle Up for life,” a national injury prevention program. New Holiday Traditions for Child Passenger Safety is one aspect of the program, aiming to keep kids safe this holiday season.

According to Toyota, nearly 42 million Americans are taking road trips this time of year. Despite recent innovations to safety, there are still few things safer than buckling up. Car seats are also important, capable of greatly reducing risk of injury for children under 12 years old.

“Whether you’re traveling far this holiday season or staying local, no trip with small children is complete without a properly installed car seat,” said Gloria Del Castillo, child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life. “Our goal with these traditions is to offer simple ways to make child passenger safety a part of every family’s routine – during the holidays and throughout the year.”

As part of the new program, check out these new “holiday traditions”:

  • Get the whole family involved
  • Don’t re-gift child safety seats. Wear and tear can compromise safety.
  • Car seats do expire; check the date on the side.

These are just a handful of ways to keep you and your family safer as the holidays approach.

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