Toyota sets out to challenge teenagers’ creativity and video-making skills every year with the TeenDrive365 Video Challenge. Closing out its fifth year, the challenge encourages teens to take a closer look at safe driving by putting together their very own public service announcements. This year, more submissions came in than ever before and the winner was everything but your average car safety commercial.
Matthew Post and John Caporaletti, students at Sherwood High School in Olney, Maryland, created the winning video. Titled “For the Whales,” the video compares driving a vehicle to driving a beluga whale. The humorous video makes quite a few good points and, at just a minute long, is definitely worth the watch.
For their video, the dynamic duo took home $15,000. In addition to that prize, a Discovery film crew will reshoot the ad and make it into a public service announcement that will run on Discovery networks.
Judges that represent Toyota and Discovery Education, a provider of digital content and development for students through high school, selected the winning video. In all, this year’s contest brought in more than 1,500 entries.
We here at Bill Walsh Toyota would like to congratulation Post and Caporaletti on a job well done!