Toyota Distracted Driving Simulator Shows Dangers of Distracted Driving

Distracted driving is one of the main causes of accidents, especially for new, teenage drivers. Though many parents take preventative measures to keep their children safe, teenagers are often distracted while driving, whether it is by a cell phone, a passenger, or the radio. To help teenagers see the dangers of distracted driving, Toyota has created the Toyota Distracted Driving Simulator, a brand new technology that uses Oculus Rift to make these dangers a reality for teens.

“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”

The simulator puts drivers in the virtual reality of driving down a busy city street. During the simulation, each participant is challenged to drive safely with the car’s steering wheel and pedals, while navigating a series of common distractions, such as traffic noises, the radio, text messages, and virtual passengers.

Toyota will have the simulator free of charge at auto shows across the country throughout the year. For a safe, fuel-efficient vehicle for your teen driver, stop in to Bill Walsh Toyota!

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