Toyota One Bold Choice Campaign Continues at Super Bowl

Toyota continued its One Bold Choice campaign at the Super Bowl, where it aired two commercials that both celebrated living a life full of bold choices and developing bold lifestyle habits. One of the commercials continued to highlight the efforts of bold, inspiring dads, but another one took the campaign in a new direction. This new commercial features Paralympic medalist Amy Purdy doing all kinds of strenuous activities, from running to ballroom dancing.

The commercial also features Muhammad Ali, narrating his famous “How Great I Am” speech. The message of the commercial: “One Bold Choice Leads to Another.” “We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc.

These Toyota ads are special because they go far beyond a simple decision to buy a car. They reach deep inside us, to inspire us and remind us of how much we can accomplish if we choose to make bold choices. Here at Bill Walsh Toyota, we’re simply excited to be part of a brand so committed to these values. Come see us today!

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