Two new special edition Toyotas based on the brand’s best-selling sedans were introduced the 2015 Chicago Auto Show: the 2016 Camry Special Edition and the 2016 Corolla Special Edition.
For the Camry, getting that special edition badge means getting 18-inch alloy wheels with gloss black-painted accents, smoked tail lamps, high-contrast blue stitching throughout the interior, premium audio and navigation systems, and push-button start. It’ll come in Blizzard Pearl and Blue Streak Metallic colors.
Meanwhile, the special edition Toyota Corolla receives new 17-inch alloy wheels with gloss black finish, a black interior with red contrast stitching, enhanced audio and navigation systems, a power moonroof, and push-button start. Colors will include Absolutely Red, Black Sand Pearl, and Super White.
Only 12,000 special-edition Camrys and 8,000 Corollas will be produced. The former will be available between August 2015 and January 2016 and the latter between August 2015 and December 2015 at Bill Walsh Toyota. We’ll see you then!
Toyota is stepping outside of its box, bringing its latest contraption—a three-wheeled, one-person motor vehicle—to California. Born in Japan, the Toyota iRoad is tiny, electric, and most importantly, it’s fun. Like, really fun. Take one look at this driver taking the iRoad for a test spin, and you’ll want in on the action, too.
Toyota is putting the iRoad to the test, asking drivers in Japan, France, and now San Francisco to take the little electric car for a spin. In cities where traffic is brutal, gas prices are high, and commuters just want to get to their destination already, the simple, efficient, and ridiculously-cool iRoad could be just the thing drivers are looking for.
The iRoad is powered by a lithium cell battery, which offers a driving range of 30 miles, goes a top speed of about 37 mph, and can be fully recharged in three hours. Just over three feet wide, the iRoad can comfortably fit the driver, and claims to have room for a small to medium-sized person behind the driver’s seat. In reality, it looks like there might be just enough room for your bag, but that’s about it.
So far, the iRoad has been incredibly well-received. Toyota business development manager Jason Schulz points out that “Every single person, their first reaction is, ‘This is fun!’ You can actually watch people start to grin.” While we admit that “fun” is a long way from “practical,” here at Bill Walsh Toyota, we can’t help but love the idea of these little cars getting us to and from work.
Toyota’s “Let’s Go Places” doesn’t just apply to the automaker’s vehicles. Toyota also drives education forward through the Toyota USA Foundation. The Foundation is “committed to enhancing the quality of education by supporting innovative programs…dedicated to improving the teaching and learning of science, technology, engineering, and mathematics,” according to the foundation’s mission statement. Organizations can apply for a grant if they’re charitable, open to the public, and aid in learning.
Founded in 1987, the Toyota USA Foundation has been around a little less than three decades. In that time, it’s awarded nonprofit organizations around the United States over $52 million. In 2012, Superstorm Sandy created a wide need for food in the hardest hit areas of New York City. Partnering with a food bank, Meals Per Hour was born. The packaging process was streamlined, meaning more meals could fit on a single truck and more families were fed. The project became a documentary and for every view, a meal was donated.
In the past, Toyota USA Foundation has funded the rebuilding of New Orleans, trained American Red Cross volunteers, increased Herman Miller cabinet production, and donated 100 cars to 100 nonprofit organizations. All nonprofits recognized as charitable are eligible for a grant. Involved in a nonprofit? What do you have to lose? Apply!
Toyota continued its One Bold Choice campaign at the Super Bowl, where it aired two commercials that both celebrated living a life full of bold choices and developing bold lifestyle habits. One of the commercials continued to highlight the efforts of bold, inspiring dads, but another one took the campaign in a new direction. This new commercial features Paralympic medalist Amy Purdy doing all kinds of strenuous activities, from running to ballroom dancing.
The commercial also features Muhammad Ali, narrating his famous “How Great I Am” speech. The message of the commercial: “One Bold Choice Leads to Another.” “We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc.
These Toyota ads are special because they go far beyond a simple decision to buy a car. They reach deep inside us, to inspire us and remind us of how much we can accomplish if we choose to make bold choices. Here at Bill Walsh Toyota, we’re simply excited to be part of a brand so committed to these values. Come see us today!