2016 Scion FR-S Improved All-Around

The new 2016 Scion FR-S maintains its spunky, sporty characteristics and also features quite a few improvements for the new model year! In addition to exterior and interior tweaks, the FR-S also sports a new starting price.

The interior of the FR-S will come with a backup camera and a new audio system that features a 7-inch touch screen display. It will also sport bright silver accents throughout the new steering wheel and center console. The new FR-S will also feature voice recognition technology.

New pricing for the FR-S is as follows: the six speed manual FR-S will start at $23,305 and the automatic transmission which is equipped with paddle shifters starts at $26,405.

Last, the 2016 FR-S will be available in two new exterior colors as well. You’ll have the choice between a dazzling red named Ablaze and an electric blue named Oceanic.

If you want more information about the upcoming 2016 Scion FR-S, come visit us at Bill Walsh Toyota.

Toyota Mirai NASCAR Debut

Toyota’s hydrogen fuel cell vehicle has gotten a lot of hype this year. Now it has lived up to, and blown away, all expectations. The Mirai got its NASCAR debut at the Sprint Cup April 25th. As the pace car, the Mirai led the pack up to the start of the race, water dripping all the way.

The Toyota Mirai is one of the first hydrogen fuel cell vehicles to officially hit roadways. The 2016 vehicle proved it had what it takes under the hood to lead 43 race cars onto the track after going through a performance test. The Mirai NASCAR debut is a first for hydrogen fuel cell vehicles.

“Having a hydrogen fuel-cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR, and we’re proud it’s the Toyota Mirai,” said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales.

The Toyota Mirai will be available in California mid-2015 and slowly spread across the country as hydrogen refueling infrastructure spreads. The car refuels in about five minutes and can get up to 300 miles a tank. This isn’t the first time Toyota’s brought alternative fuel to NASCAR. In 2009 the Camry Hybrid led the Coca Cola 600.

With Toyota taking more steps in innovation, Bill Walsh Toyota is ready to offer the best of the best to you.

Toyota Turns Focus on Safety during National Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month. For Toyota, that means it’s time to double down, not just on awareness, but on action as well. For the fourth straight year, Toyota and Discovery Education have partnered on the Toyota TeenDrive365 Video Challenge, which tasks teenage filmmakers to make short films that inspire safe driving practices. The videos are made by teenagers and aimed at a teenage audience as well.

The challenge received over 1,000 entries this year, but Toyota and Discovery Education recently narrowed the field down to ten finalists. After April 30, the winners of the First Place, Second Place, and Third Place awards will be named. First place comes with a $15,000 cash prize, with lesser cash prizes for the rest.

However, you, the loyal customers, have a chance to participate in the voting as well. From now until April 30, you can go online, watch all the finalists, and vote for your favorite. The video with the most votes will win the People’s Choice Award, which comes with a $5,000 cash prize and a visit to a Velocity network show.

“At Toyota we believe that when good ideas are shared great things can happen. We applaud the teens who entered the challenge to share their vision to improve safe driving among their peers,” said Michael Rouse, President of the Toyota U.S.A. Foundation.

To learn more about a brand that cares this much about teenage drivers and safety overall, come see us here at Bill Walsh Toyota. We’ll even tell you about the upcoming Toyota Safety Sense package, which will be used on small U.S. vehicles by 2017.