Toyota One Bold Choice Campaign Continues at Super Bowl

Toyota continued its One Bold Choice campaign at the Super Bowl, where it aired two commercials that both celebrated living a life full of bold choices and developing bold lifestyle habits. One of the commercials continued to highlight the efforts of bold, inspiring dads, but another one took the campaign in a new direction. This new commercial features Paralympic medalist Amy Purdy doing all kinds of strenuous activities, from running to ballroom dancing.

The commercial also features Muhammad Ali, narrating his famous “How Great I Am” speech. The message of the commercial: “One Bold Choice Leads to Another.” “We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc.

These Toyota ads are special because they go far beyond a simple decision to buy a car. They reach deep inside us, to inspire us and remind us of how much we can accomplish if we choose to make bold choices. Here at Bill Walsh Toyota, we’re simply excited to be part of a brand so committed to these values. Come see us today!

Toyota Distracted Driving Simulator Shows Dangers of Distracted Driving

Distracted driving is one of the main causes of accidents, especially for new, teenage drivers. Though many parents take preventative measures to keep their children safe, teenagers are often distracted while driving, whether it is by a cell phone, a passenger, or the radio. To help teenagers see the dangers of distracted driving, Toyota has created the Toyota Distracted Driving Simulator, a brand new technology that uses Oculus Rift to make these dangers a reality for teens.

“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”

The simulator puts drivers in the virtual reality of driving down a busy city street. During the simulation, each participant is challenged to drive safely with the car’s steering wheel and pedals, while navigating a series of common distractions, such as traffic noises, the radio, text messages, and virtual passengers.

Toyota will have the simulator free of charge at auto shows across the country throughout the year. For a safe, fuel-efficient vehicle for your teen driver, stop in to Bill Walsh Toyota!

All-New Toyota Tacoma Debut in Detroit

Toyota Tacoma debut
The All-New Toyota Tacoma debuted in Detroit this month.

On January 12, the all-new Toyota Tacoma finally made its appearance at the North American International Auto Show in Detroit. We have been waiting for the Toyota Tacoma debut for months and are incredibly excited by what we saw.

Toyota engineers started rebuilding the Tacoma from scratch. For starters, it has a new, high-strength steel frame that not only will make the Tacoma stronger, but will reduce its weight, too. A retuned suspension will also make the midsize truck smoother on paved roads and more capable off of them.

“For the past 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road,” said Bill Fay, group vice president & general manager, Toyota Division, in a statement.  “The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.”

Powering the new Tacoma will be a choice of two engines—a 2.7-liter four-cylinder and a segment-first 3.5-liter V6 with both direct and port fuel injection. These engines both come with six-speed automatic transmissions.

As for styling, the Tacoma was designed to look and feel like a well-trained athlete. Up front you’ll see a chiseled hex grille similar to the larger Tundra pickup and then large wheel flares and a more muscular hood.

The all-new 2016 Toyota Tacoma will be coming to Bill Walsh Toyota later this year.

Lexus NX Crossover Campaign Begins Online, On TV

Lexus announced in a statement last week that it will be launching a new marketing campaign for its upcoming luxury crossover, the Lexus NX. The company is boasting the 2015 NX’s ability to go beyond the “typical” capabilities of a standard SUV.

Additionally, the 2015 NX will be aimed at a younger driving audience, one which is socially engaged, environmentally conscious, and constantly moving. Lexus aims to capture this market with app technology and the latest production techniques.

A handful of new TV spots will showcase the new campaign, across multiple major television stations at different times. Keep your eyes peeled for these new ads, which feature a variety of stories and music.

To get involved with the Lexus NX crossover campaign social conversation, follow the trend with #LexusNX.

Keep in touch with us for more information on new Lexus models, or visit us at Bill Walsh Toyota to check out one of our available models.

Consumer Reports 2015 Best Value Goes To Toyota Camry Hybrid

consumer reports 2015 best value

The Camry has picked up so many awards over the years that we’re no longer surprised to hear about new ones. We here at Bill Walsh Toyota have come to sort of just expect it. But that doesn’t mean we should ignore the Camry’s accolades! The latest attention Consumer Reports heaped upon Toyota’s classic sedan is definitely worth putting up on the fridge. But there is an interesting twist: it’s for the hybrid version.

That’s right. The Consumer Reports 2015 Best Value Award went to the Toyota Camry Hybrid. Torque News helps us look a little closer at this prestigious award. We learn that Consumer Reports not only looks at five-year cost of ownership, but also gives contenders a road test.

CR certainly did not hold back when it came to praising the 2015 Toyota Camry Hybrid. They called it “stone cold reliable,” while remarking of its “comfort and all-around functionality.” And naturally, the Camry’s fuel economy, at 38 mpg, didn’t hurt its chances of winning, either.

Toyota Wins Best Car Values From Consumer Reports

Toyota has been honored with one of the most sought-after titles in the automotive industry—that of the Consumer Reports’ best car values. Specifically, the magazine has named the Toyota Camry as the best value car.

In fact, CR claims that drivers who purchase the Toyota Camry end up getting twice the bang for their buck than those who purchase other models. Now that’s quite a testimony. The Camry is one of three Toyota models that made the CR list, a number higher than that of any other car company.

The decisions for which car wins each award are based on multiple factors, including “road tests, predicted reliability and five-year ownership costs, including depreciation, fuel, insurance premiums, interest on financing, maintenance and repairs and sales tax,” according to USA Today.

At Bill Walsh Toyota, we know all about Toyota’s great value and aren’t too surprised to hear that Toyota wins best car values. Come visit us today to see exactly what we have to offer.

Toyota has been honored with one of the most sought-after titles in the automotive industry—that of the Consumer Reports’ best car values. Specifically, the magazine has named the Toyota Camry as the best value car.

In fact, CR claims that drivers who purchase the Toyota Camry end up getting twice the bang for their buck than those who purchase other models. Now that’s quite a testimony. The Camry is one of three Toyota models that made the CR list, a number higher than that of any other car company.

The decisions for which car wins each award are based on multiple factors, including “road tests, predicted reliability and five-year ownership costs, including depreciation, fuel, insurance premiums, interest on financing, maintenance and repairs and sales tax,” according to USA Today.

At Bill Walsh Toyota, we know all about Toyota’s great value and aren’t too surprised to hear that Toyota wins best car values. Come visit us today to see exactly what we have to offer.

What to Pack in Your Emergency Roadside Kit

An emergency roadside kit is essential.
You can’t rely on your phone for everything.

Although no one plans to get stuck on the side of the road while traveling, it is important to prepare for unfortunate events by packing an emergency roadside kit. Your kit can be as comprehensive or as basic as you choose, but here are some of the items we at Bill Walsh Toyota think are necessities.

  1. ToyotaCare information card
  2. First aid kit
  3. Flashlight and extra batteries
  4. Blanket
  5. Bottled water
  6. Energy-rich snacks like trail mix or energy bars
  7. Rechargeable battery stick
  8. Screwdriver
  9. Pocket knife
  10. Ice scraper
  11. Collapsible shovel
  12. Extra windshield washer fluid, antifreeze, and brake fluid
  13. Two quarts of oil and a funnel
  14. Extra fuses
  15. Roadside flares

As you create your emergency kit, be sure that you know how to use all of the supplies in it. You won’t want to fumble around trying to read or research directions in the midst of an unexpected situation that is likely to make you frazzled already. Of course, feel free to add optional items like a good book or a travel game to keep yourself entertained as you wait.

Ideally, you won’t ever have to use your emergency kit, but it’s better to be safe than sorry.

2015 Toyota Camry Design Is a Bold New Upgrade

The 2015 Toyota Camry design is cool and classy.
Toyota has changed up everything on the new Toyota Camry from styling to handling.

If you haven’t seen the new Camry’s look, you might be surprised to hear that it’s bolder than ever. An impressive new redesign is keeping the Camry at the top of its class. Toyota designers sure know how to spice things up.

Toyota has changed up everything from handling to exterior styling on the new model. This impressive Toyota Camry design sure has heads turning, thanks to an aggressive new bumper and grille, better headlights, and a sleeker, longer body. According to Toyota, the premium materials inside the cabin are a new touch as well.

“Camry buyers may be entertained by more assertive driving dynamics. Cost-conscious interiors have been upgraded with more soft surfaces, nicer detailing, and contemporary electronic gear. Chassis systems—steering, brakes, suspension—receive minor changes aimed at better ride and feel,” said Don Sherman at Car and Driver.

The Camry also features an optional 3.5-liter V6, paired with a six-speed automatic transmission. The new model can do zero-to-60 in 5.8 seconds and still get up to 35 highway mpg.

Want to check out the new 2015 model? Come to Bill Walsh Toyota.

The Bill Walsh Toyota Blog is Here!

Welcome to the Bill Walsh Toyota blog!
The Bill Walsh Toyota blog gives you full access to the deals going on in our dealership.

Are you in need of a trusted source for Toyota news? Or would you like to know more about Bill Walsh Toyota? Well, wish no further! The Bill Walsh Toyota blog is here to keep you informed and quench your thirst for everything Toyota. We welcome you out to our Illinois Toyota dealership anytime as we have a sales and service staff ready to answer your questions. Check back here weekly as we will have a new blog post every week with info on the latest rumblings from Toyota as well as your local Toyota dealer!

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