Lexus announced in a statement last week that it will be launching a new marketing campaign for its upcoming luxury crossover, the Lexus NX. The company is boasting the 2015 NX’s ability to go beyond the “typical” capabilities of a standard SUV.
Additionally, the 2015 NX will be aimed at a younger driving audience, one which is socially engaged, environmentally conscious, and constantly moving. Lexus aims to capture this market with app technology and the latest production techniques.
A handful of new TV spots will showcase the new campaign, across multiple major television stations at different times. Keep your eyes peeled for these new ads, which feature a variety of stories and music.
To get involved with the Lexus NX crossover campaign social conversation, follow the trend with #LexusNX.
Keep in touch with us for more information on new Lexus models, or visit us at Bill Walsh Toyota to check out one of our available models.