Tag Archives: TeenDrive365

Toyota Launches Programs to Address Teen Driving Safety

When it comes to driving safety, the stakes are high. In 2011, seven teenagers aged from 16 to 19 died everyday from motor vehicle injuries (CDC).

Toyota has long taken up the flag of teen driving safety. Just recently, the automaker launched two defensive driving campaigns aimed at encouraging teens to be better drivers.

TeenDrive365 Video Challenge

This is the fifth year that Toyota has offered this challenge in which high school students are asked to make a short film that inspires other teenagers to minimize driving distractions. The submissions are judged by a panel consisting of “community leaders, educators, communications experts, and Toyota representatives.” The winner will receive $15,000 and work with a bona fide film crew to re-shoot their film as a TV-ready PSA.

Toyota Driving Coach

The number one factor influencing how a teen will drive is their parents’ behavior behind the wheel. Armed with this data, Toyota created a program with DoSomething.org in which teens can help their parents become better drivers (making the teens better in the process). Teens will receive texts from DoSomething.org describing unsafe driving behaviors and then help the teens decide how to address those behaviors if they see them in their parents.

For more information on both programs, click here!

Toyota Turns Focus on Safety during National Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month. For Toyota, that means it’s time to double down, not just on awareness, but on action as well. For the fourth straight year, Toyota and Discovery Education have partnered on the Toyota TeenDrive365 Video Challenge, which tasks teenage filmmakers to make short films that inspire safe driving practices. The videos are made by teenagers and aimed at a teenage audience as well.

The challenge received over 1,000 entries this year, but Toyota and Discovery Education recently narrowed the field down to ten finalists. After April 30, the winners of the First Place, Second Place, and Third Place awards will be named. First place comes with a $15,000 cash prize, with lesser cash prizes for the rest.

However, you, the loyal customers, have a chance to participate in the voting as well. From now until April 30, you can go online, watch all the finalists, and vote for your favorite. The video with the most votes will win the People’s Choice Award, which comes with a $5,000 cash prize and a visit to a Velocity network show.

“At Toyota we believe that when good ideas are shared great things can happen. We applaud the teens who entered the challenge to share their vision to improve safe driving among their peers,” said Michael Rouse, President of the Toyota U.S.A. Foundation.

To learn more about a brand that cares this much about teenage drivers and safety overall, come see us here at Bill Walsh Toyota. We’ll even tell you about the upcoming Toyota Safety Sense package, which will be used on small U.S. vehicles by 2017.